Taylor Swift made heads turn at Coachella as she sported a New Heights cap while enjoying the music festival alongside her boyfriend, Travis Kelce. The power couple was spotted grooving to the beats of Bleachers, led by Swift’s close friend and producer Jack Antonoff, and Ice Spice, who had previously cheered Kelce to victory at the Super Bowl in February.

Later in the evening, Swift caught everyone’s attention by flaunting a New Heights hat, a clear nod to Kelce’s podcast, which fans can purchase for $28 from the podcast’s website. However, eager Swifties hoping to emulate the pop sensation’s style might face disappointment as the cap is currently sold out online, leaving many wondering if they missed out on grabbing one before Swift’s Coachella appearance.

Kelce recently hosted a live version of the New Heights podcast alongside his brother Jason in Cincinnati. The event marked a significant milestone as the brothers received their university diplomas at the conclusion of the show. Despite receiving criticism for certain antics during the event, the Kelce brothers used the platform to raise funds for their university’s NIL (Name, Image, Likeness) program.

Responding to criticism about Travis Kelce’s behavior during the graduation-themed event, Jason Kelce clarified that it was part of the New Heights Live podcast and not an actual graduation ceremony. The event aimed to playfully acknowledge the brothers’ history of not picking up their diplomas.

New Heights has garnered significant popularity, currently ranking second in Spotify’s sports podcast charts and sitting just behind Barstool Sports’ Pardon My Take on Apple Podcasts. The podcast’s audience surged during the NFL season, coinciding with Travis Kelce and Taylor Swift making their relationship official and Kelce’s Kansas City Chiefs securing their second consecutive Super Bowl victory.

The live version of New Heights featured special guests, including Cincinnati Bengals stars Joe Burrow and Orlando Brown Jr., adding to the podcast’s allure and broadening its appeal beyond sports enthusiasts.

Taylor Swift’s fashion statement at Coachella, coupled with her support for Travis Kelce’s podcast, has not only captured the attention of fans but also highlighted the couple’s influence and the success of New Heights in the competitive world of podcasting. As Swift continues to make waves both on and off the stage, her endorsement serves as a testament to the podcast’s growing popularity and impact.