The Super Bowl is still months away — but the culture war has already begun.

After the NFL confirmed that Bad Bunny would headline the 2026 Super Bowl halftime show, excitement and outrage erupted in equal measure.
But things reached a boiling point when country music superstar Luke Combs allegedly expressed frustration over the decision, reportedly saying:

“Keep Super Bowl American.”

The phrase spread like wildfire on social media, igniting a heated national debate that has quickly gone far beyond music.

A Divisive Choice for the Biggest Stage

The announcement that Bad Bunny, a Puerto Rican reggaeton and Latin trap artist, would lead one of America’s most-watched events was hailed as historic. For many, it marked a milestone for Latino representation on the world’s biggest stage.

But not everyone shared that enthusiasm.

Soon after the news broke, screenshots allegedly showing Luke Combs’ private message began circulating online. The unverified quote read:

“I grew up watching Super Bowl halftime shows that celebrated American roots — not something I can’t even understand.”

The comment, whether real or misattributed, was enough to light up the internet.

Fans Clash: Patriotism or Prejudice?

Within hours, hashtags like #KeepSuperBowlAmerican and #LetCultureShine began trending simultaneously.

Some country fans rallied behind Combs, praising him for “defending American tradition.”
One fan wrote:

“He’s just saying what millions of us are thinking — it’s America’s game, it should reflect America’s culture.”

But critics accused him of tone-deaf nationalism and cultural ignorance.

“Bad Bunny is American,” tweeted a Puerto Rican fan. “We’ve been U.S. citizens for over a century. Maybe learn some history before talking about culture.”

The argument quickly spiraled beyond music — touching on identity, race, and what it truly means to be “American” in 2025.

A Clash Between Two Worlds

Luke Combs has long represented the face of modern country: relatable, blue-collar, deeply rooted in Southern tradition.
Bad Bunny, on the other hand, symbolizes global cultural fusion — effortlessly blending Spanish lyrics, hip-hop, and activism.

When two icons from such different worlds collide, sparks are inevitable.

Cultural analyst Melissa Hardy told Billboard:

“This is not just a feud between two musicians. It’s about a generational shift in what audiences — and America itself — see as mainstream.”

“American” Has Changed

The phrase “Keep Super Bowl American” has taken on a life of its own.

Supporters say it’s about preserving national heritage. Critics call it exclusionary.
Even some of Combs’ peers in country music have reportedly distanced themselves from the sentiment, emphasizing inclusivity.

Carrie Underwood, without naming names, allegedly posted on Instagram:

“Music is about unity. That’s what makes America strong.”

Meanwhile, artists like Beyoncé and Rihanna have subtly shown support for Bad Bunny’s inclusion, calling it “a win for global culture.”

A History of Super Bowl Controversies

This isn’t the first time the halftime show has sparked cultural outrage.

In 2016, Beyoncé’s “Formation” performance was slammed as “too political.”

In 2020, Jennifer Lopez and Shakira were criticized for being “too sexual.”

Now, in 2026, Bad Bunny’s heritage and language have become the flashpoint.

Each controversy seems to reflect the same question: who gets to define “American culture”?

Fans Push Back on Luke Combs

Despite the storm, not all reactions toward Luke Combs were negative. Some fans defended him, arguing his words were being twisted.

“Luke’s about pride, not hate,” one fan posted on Reddit. “He’s proud of his country roots. That doesn’t make him racist.”

Still, others believe it’s time for country stars to evolve.

“Music is global now,” a Latin fan wrote. “If Luke can sing about tequila and Mexico in his songs, why can’t Bad Bunny sing in Spanish at the Super Bowl?”

The comment received over 50,000 likes in 24 hours.

⚖️ The Cultural Crossroads

Whether Luke Combs truly said the words or not, the conversation they sparked has exposed deep cultural fractures — and perhaps, deeper insecurities.

As the Super Bowl grows beyond American borders, the event has become more than football; it’s a reflection of what America looks like now — diverse, multilingual, and ever-changing.

“If music is a mirror,” wrote journalist Carla Mendoza, “then maybe it’s time we look closely at what that reflection says about us.”